Amazon Bestseller #1 new release by the founders of Crowd Cow. Why do we know more about the origin and flavor of the coffee beans in our cup of morning brew than about the steak on our dinner table? Why do we delight in the differences between a Zinfandel and a Cabernet, but not even know that breeds like Belted Galloway or Murray Grey exist? For too long, beef in America has been relegated to commodity status. But a craft beef revolution is underway across America, and it’s delivering better steak. Follow Ethan Lowry, Joe Heitzeberg, and Caroline Saunders as they meet the farmers, butchers, and chefs making the craft beef revolution possible, and along the way, learn how to become a craft beef connoisseur yourself.