Our flavorful Lean Ground Beef is made from Chuck and Round Steak, with only 7 percent fat. You get a leaner ground beef without sacrificing the rich flavor you expect.
Enjoy delicious meat and seafood raised under the highest standards using no unnecessary antibiotics.
We believe animals should develop at their own pace — 100% free of artificial growth hormones — the way nature intended.
We personally know each producer we work with and ensure you get meals full of mouth-watering flavor.
Animal welfare is of utmost importance to us, and we only work with farms and producers that provide humane and clean living environments for their livestock. Better living conditions (more space to roam, access to clean water and shelter, etc.) mean animals are naturally healthier — so antibiotics simply aren't necessary. In the rare cases where an animal gets sick or requires medical attention, antibiotics are only used therapeutically — never to promote growth or to "proactively" prevent diseases.
We believe animals should develop at their own pace — 100% free of artificial growth hormones. In other markets, animals are not typically provided enough space to build up their muscle, so hormones are given to promote growth. In contrast, our farms take the extra time, care, and effort to allow their animals to grow the way nature intended, gaining weight naturally. This translates to not only the safety and health of the animals, but also the premium quality of our products.
We have strong relationships with each producer we work with and have done our homework to ensure they meet our high standards. We only supply meat and seafood that we'd put on our own tables — a product that's delicious and raised ethically, cleanly, and sustainably — always taste-tested by experts and better than anything you can find in your grocery store.
As an amateur chef, Matthew Lawrence quickly learned that the quality of meat used in a meal has a huge impact on the final product. As he catered local weddings and competitions, he struggled to find local and sustainable meat from farmers nearby. To improve his craft and provide a better alternative to grocery store meats, Matthew and his wife Jesie decided to create what they were searching for by starting their own sustainable multi-species pasture farm in Sylacauga, Alabama. After all, as Matthew says, nature is where all the activity happens.
If starting their own farm wasn’t ambitious enough, Matthew and Jesie also built their own USDA inspected processing facility to service both their farm and other local farmers. Providing a local processor for the community results in better meats for everyone.