These Boneless Ribeye End Cuts are the result of beautifully marbled Ribeyes being cut down to a precise weight. You get the same tender, juicy beef but at a fraction of our standard Rib Steak price.
Enjoy delicious meat and seafood raised under the highest standards using no unnecessary antibiotics.
We believe animals should develop at their own pace — 100% free of artificial growth hormones — the way nature intended.
We personally know each producer we work with and ensure you get meals full of mouth-watering flavor.
Animal welfare is of utmost importance to us, and we only work with farms and producers that provide humane and clean living environments for their livestock. Better living conditions (more space to roam, access to clean water and shelter, etc.) mean animals are naturally healthier — so antibiotics simply aren't necessary. In the rare cases where an animal gets sick or requires medical attention, antibiotics are only used therapeutically — never to promote growth or to "proactively" prevent diseases.
We believe animals should develop at their own pace — 100% free of artificial growth hormones. In other markets, animals are not typically provided enough space to build up their muscle, so hormones are given to promote growth. In contrast, our farms take the extra time, care, and effort to allow their animals to grow the way nature intended, gaining weight naturally. This translates to not only the safety and health of the animals, but also the premium quality of our products.
We have strong relationships with each producer we work with and have done our homework to ensure they meet our high standards. We only supply meat and seafood that we'd put on our own tables — a product that's delicious and raised ethically, cleanly, and sustainably — always taste-tested by experts and better than anything you can find in your grocery store.
For more than 40 years, the Bruce family has raised grass-finished beef on a long stretch of peninsula in Northwest Tasmania. John and Angela Bruce, along with their veterinarian daughter Dr. Emma, son Lain, and his wife Jane, are firmly committed to land welfare and sustainability that produces all-natural and deliciously rich beef.
Nestled within the 1826 Royal Charter land grant to the Van Diemans Land Company, Western Plains has a longstanding history of fresh pastures and clean sea air. Known for the Circular Head or “Nut,” this peninsula preserves perennial grasses including ryegrass, fescue, and clovers.