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Rich Wheeler of Sena Sea
Sena Sea

Comprised of a multi-generational fishing family, Sena Sea’s wild, never farmed, premium fish is sourced in the most sustainable and ethical way possible.

Fresh vs Frozen Seafood

Unless you’re pulling it off the dock yourself, the chance that you’re eating fish that has never been frozen is extremely rare. Most fresh fish these days is previously frozen at some point and then thawed by the time it hits the shelf. Freezing fish up front pauses it at peak freshness which maintains the quality of the product. If it’s frozen properly, like how Rich and Sena Sea do it, it actually preserves the quality of the product better than 99% of the “fresh” product on the market today.

The Sena Sea Seafood Process

About Sena Sea

The glacial blue depths of Alaska’s Prince William Sound is known for its abundance of marine life. The perfect marriage of quality and experience, we put our trust in Rich and Sena Wheeler, of family-owned Sena Sea, to source you this incredible salmon and halibut ― the same fish the Sena Sea family has been enjoying for three generations. The name Sena Sea is a play on words and named after Sena C. Wheeler, whose family has been fishing out of the Pacific Northwest, ever since her grandfather immigrated from Norway to Seattle’s Old Ballard neighborhood. The family tradition of fishing, her grandfather likes to say, probably goes back “300 more generations” in Norway. Rich strives to pass the tradition of sustainable and respectful fishing to the next generation, so he takes the family out on the boat ― the Miss CamiLou, named for his and Sena’s two daughters ― whenever he can.

Meet Rich Wheeler of Sena Sea