Skip to main content


Get In Touch

Contact us for press inquiries at

About Crowd Cow

Crowd Cow connects consumers to small farms, co-ops and independent producers of beef, pork, chicken and sustainable seafood. From everyday staples at grocery store prices to heritage craft meats and the largest selection of Japanese Wagyu, Crowd Cow is offering the greatest assortment, quality and convenience of any online retailer, so you can know your farmer and eat better meat.

Customers can select any mix of cuts and optionally become members to receive free shipping and a 5% discount on their recurring box. Crowd Cow is the most eco-focused meat deliver brand — every delivery is 100% carbon neutral and the recyclable packaging uses backyard compostable insulation.

OUR ASSORTMENT: With grocery-store competitive pricing on dinner staples, to restaurant-quality premium steaks and heritage meats and the most sought-after Wagyu from Japan, Crowd Cow has the widest selection of sustainably raised meats and wild-caught seafood of any online retailer.

CUSTOMIZED BOXES: Customers get to select all the products they want and can choose to get their order delivered on a recurring basis, or one time only. Recurring orders unlock free shipping at $99 and get a 5% discount off of everything in each box. Users can set their own delivery schedule and frequency, plus change what’s in each box.

ECO-FOCUSED: As founders with young children, providing a more transparent and sustainable alternative to the established food system has always been a big part of Crowd Cow’s mission. This is why Crowd Cow was the first online brand to use completely biodegradable insulation and the first brand to pledge a 100% certified carbon neutral meat delivery. Together, we can improve the environment for generations to come.

COVID SAFE AND STRONG: At Crowd Cow, we built our own supply chain as an alternative to the commodity, industrial meat system that competitors rely on and which is currently facing extreme shortages. In partnership with hundreds of independent producers and small butcher processors across the county, Crowd Cow customers can depend on Crowd Cow for reliable, consistent selection of the very best meat during these critical times.

Every purchase on Crowd Cow directly supports a hardworking family farm or processor working to create a new and better food system, and orders ship right away.

Fast Facts

  • Working with 100+ farms across 23 states
  • The widest assortment of beef, chicken, pork, bison and seafood anywhere.
  • Has maintained a 4.9-star review average on Google for 4+ years running
  • Founded in 2015 in Seattle, WA
  • Investors including Ashton Kutcher and Joe Montana
  • Geekwire's Startup of the Year 2018
  • The #1 online retailer of Japanese Wagyu
  • 100% carbon neutral shipments & eco-friendly packaging
  • 90 employees
  • We know every farm and source personally so customers can know where their meat comes from.
  • Every product is taste-tested by pros so customers get unquestionably delicious meat & seafood.

Press Kit - Downloads

Press Highlights

“Crowd Cow” Co-Founder Joe Heitzeberg on Taking the Mystery Out of Meat

Did you know that beef and pork product labels aren’t required to show where the animals were born, raised, and slaughtered? Ethan Lowry and Joe Heitzeberg’s company Crowd Cow is doing its part to solve the “mystery meat” problem by allowing customers to buy meat directly from small family farms.

We Tried It: Olive Wagyu, the World’s Rarest Beef

There are fewer than 2,000 cows in the world dining on this unusual diet of olive peels, making this the rarest beef in the world – and we got to try some.

I tried a top-grade $240 Olive Wagyu steak to see if it’s worth the money

As a former food writer, I’ve eaten a lot of expensive steak. But from the moment I unboxed an A5 Olive Wagyu — a top quality, hard-to-get steak from Japanese cows that are fed toasted olive peels — it was obvious that it stood apart from all the others.

Grass-Fed Beef, Sold One Cow at a Time

Joe Heitzeberg, the chief executive of Crowd Cow, which has sold nearly 200 cows online, founded the company with Ethan Lowry. He said their idea was to teach the consumer about the particulars of each ranch. “We’re saying it’s like microbrews and wine,” he said. “There are differences. We want you to understand the differences.”

This Startup Lets You Buy a Cow With Strangers on the Internet

Introducing the newest member of the sharing economy: cow-sharing startup Crowd Cow. A Seattle-based startup has made it possible for you to buy a cow with strangers on the Internet.

How Crowd Cow Is Bringing Artisanal Beef From Farm To Table

In 2015, two tech startup veterans launched Seattle-based Crowd Cow, the first company that lets customers buy beef directly from small family farms. It works with farmers in Washington who raise sought-after varieties like Wagyu, produced by a rare Japanese cattle breed.

The World's Most Sought-After Steak Is Being Sold in the U.S.

It took first place in Japan's ‘Wagyu Olympics'. Dive deeper into the juicy, fat-streaked world of Wagyu beef, and you'll find an even more prized and rarer (pun intended) variety: Sanuki, or olive Wagyu.

Give the gift of food: Order bacon, chocolate and more for your friends and family

Our annual Mail Order Foodie Gift Guide is here! Lifestyle expert, Maureen Petrosky, once again scoured the country for delicious picks for every foodie on your list. From breakfast to dinner and dessert, plus a few more awesome foodie gift picks.

Crowd Cow Will Now Sell Wagyu Beef Directly From Farm to Customer

When it comes to the world’s best steaks, Japanese Wagyu beef stands above the rest. Starting July 12th, the Seattle startup, Crowd Cow, will be largest single importer and online retailer of Japanese A5 Wagyu in the U.S.

Crowd Cow 2021: Beyond The Label

How did the idea of Crowd Cow come about? As consumers, Ethan and I wanted better choices and more transparency when it came to meat products. Meat is central to our plate, our health, and the environment in terms of how it’s produced.

Press Releases

Press Release: First time to the US, Crowd Cow imports the A5 Wagyu Japanese Packer Brisket

July 2, 2019 — Crowd Cow, the online marketplace that sources its meat directly from the top 1% of farms and ranches across the country, including Japan for its Wagyu products, announced today that they have exclusively imported a limited amount of Japanese A5 Wagyu "Packer Briskets" into the United States.

Press Release: Crowd Cow Launches A Limited Edition Farm To Table Tasting Kit In Partnership With Jeff Rossen, Award Winning Journalist Of The NBC Rossen Reports

Jun 13, 2019 — Crowd Cow, the online marketplace that delivers craft meat directly from the top 1% of farms and ranches across the country, today launched the "Farm to Table Tasting Flight." These "flights" allow conscious foodies and grillmasters alike to host their own tasting, offering the only way to try four farms in one box.

Press Release: Green Cell Foam Becomes Exclusive Shipping Material for Crowd Cow

April 25, 2019 — GreenCell Foam will become the exclusive shipping material for Crowd Cow—the marketplace for craft meat—as part of its commitment to sustainable practices in 2019. The completely biodegradable material, produced by KTM Industries, can be composted, burned or safely disintegrated in water, making it one of the most eco-friendly packaging materials in the world.

Press Release: Crowd Cow Hires Michelle Newbery as CFO and Kathryn Ficarra as Head of Marketing

Oct. 30, 2018 — Crowd Cow, the marketplace for craft meat, has hired Michelle Newbery as chief financial officer and Kathryn Ficarra as head of marketing.

Press Release: Crowd Cow, the Craft Meat Marketplace, Launches “Beef Tasting Flights”

May 24, 2018 — Crowd Cow, the Craft Meat Marketplace, Launches "Beef Tasting Flights"

Press release: Crowd Cow has Japan’s most exquisite steak

February 28, 2018 — Crowd Cow is offering a limited amount of A5 Wagyu imported directly from Japan. A5 Wagyu contains higher proportions of healthy omega-3 fatty acids than Angus steak and is legendary for umami flavor, filigreed marbling, and fat so soft it melts against your skin.

Press Release: Crowd Cow Expands to Source Craft Meat from Independent Farms Around the World

Oct. 3, 2018 — Crowd Cow, the marketplace for craft meat, has announced its plan to offer craft meat from around the world, beginning with today's launch of Westmore Pastoral in Tasmania.

Press release: Crowd Cow Introduces Pork to Craft Meat Selection

April 23, 2018 — The small, independent farm marketplace now offers snout-to-tail cuts of pork to its nationwide customer base.

Crowd Cow Opens Its Unique “Cow Sharing” Marketplace to Consumers Nationwide

June 6, 2017 — U.S. consumers now have convenient access to the healthiest and best tasting sustainably raised beef from independent ranchers

Press Coverage

The Conscious Eater’s Guide to Meat

3 rules for picking the best protein.

Crowd Cow Sources And Delivers The Best Direct-To-Carnivore Meat I’ve Ever Had

Imagine opening a delivered-to-your-doorstep box to find the best locally sourced bacon you’ll ever eat. Well, thanks to the heroes at Crowd Cow, this dream-like scenario can become your reality.

The Post and Courier: Johns Island chickens get a leg up on competitors with Crowd Cow

Finding the restaurant market tough to crack, local egg producer Storey Farms is now selling its chicken meat through an online marketplace originally designed to prop up small farmers.

The Seattle Times: Father’s Day gifts for dads who love food (and beer)

Thrill your foodie dad with local gifts that spur kitchen bonding and bacon eating.

Perishable News: Crowd Cow Announces $8M In Series A Funding

SEATTLE -- Crowd Cow, the company transforming the meat industry and delivering small-batch craft meats to your door, today announced an $8 million Series A financing round led by Madrona Venture Group with new participation from Ashton Kutcher & Guy Oseary's Sound Ventures and existing investors including Joe Montana of Liquid 2 Ventures.

Finsmes: Crowd Cow Raises $8M in Series A Financing

Crowd Cow, a Seattle, WA-based meat delivery company, raised $8m in Series A financing.

Dovers: Joe Montana, Ashton Kutcher Help Fund Crowd Cow

Launched in 2015, Crow Cow claims to be a unique, “curated ranch to table service” that gives consumers access to “a quality of meat not available in stores." ( Crowd Cow )

GeekWire: Crowd Cow raises $8M from Ashton Kutcher, Joe Montana, Madrona and others to grow digital marketplace for craft meats

Three years after getting started with a plan to change how people shop for quality beef products, Seattle-based Crowd Cow announced an $8 million Series A funding round on Thursday.


If you thought craft beer was as hipster as it gets, hold onto your non-ironic beard.

Cooking Light: Crowd Cow is Helping Make Meat CSAs Mainstream

The service charges a premium for less meat than you'd normally buy at the supermarket—and that's okay.

Cool Material: Craft Beef: A Revolution of Small Farms and Big Flavors

People have bastardized the word “craft,” transforming it into something that brings to mind ultra-hipstery products that cost a fortune. Craft, in its true form, is about quality and care, which is something we’ll always support. That’s why we’re all in for Craft Beef: A Revolution of Small Farms and Big Flavors, a coming book from Joe Heitzeberg and Ethan Lowry, the founders of Crowd Cow, along with author Caroline Saunders.

The Review Stew: A Unique Mother's Day Gift Idea From @crowdcowusa!

Founded by the people who brought you UrbanSpoon, Crowd Cow was created for the purpose of providing a superior cooking experience. Not only is the meat that much tastier, the convenience of delivery is unbeatable.

The Pig Site: Crowd Cow introduces pork to craft meat selection

The small, independent farm marketplace now offers snout-to-tail cuts of pork to its nationwide customer base. Food Tech News Roundup: Plastic-Free Grocery Stores, Food Waste Accelerators, & Crowd Cow Tackles Pork

Beginning May 2nd, Crowd Cow, the Seattle-based startup that lets carnivores buy cuts of meat directly from farmers, will expand into pork.

World News: Crowd Cow’s digital butcher case expands beyond beef to introduce sustainably raised pork products

Crowd Cow, the Seattle-based startup that set out to change the way people think about, order and consume beef, is now setting its sights on sustainable pork, promising a new line of meats to online customers across the United States.

BroBible: The Rarest Type Of Beef In The World Is Now On Sale In The U.S. For The First Time Ever

Here in America, we have some of the best beef in the world. We probably treat our prized cattle better than any other country around and our steakhouses in America are truly second to none. You can get a world-class steakhouse steak in every major city across the United States but there’s one type of beef we can’t (regularly) get here in America…Genuine Wagyu Beef.


Crowd Cow, an online service that offers different cuts of high-quality meat from cows, chickens and pigs, has announced that it will be selling a limited amount of Shodoshima Island olive wagyu—a product that it is calling “the rarest steak on the planet.”

Food Box HQ Review: Crowd Cow Review: The Most Creative Way To Buy Meat Online?

Are you on the hunt for the perfect place to get beef, chicken, and pork? Do you want to make sure it’s pasture-raised and hormone-free? Well, you’re in the right place. Crowd Cow will quickly become your online go-to for ordering high-quality meats for you and your family to enjoy.

Northwest Reads: Books for the Northwest

Crowd Cow, the local, innovative start-up that brought us the craft beef-sharing website, penned a book about the craft beef revolution, which is increasing a demand for locally sourced, humanely raised, high-quality beef.

In search of grass-fed, grass-finished beef for clean eating

Just three weeks ago, I discovered an interesting spin on sourcing non-CAFO beef coming from smaller, independent farms using sustainable practices: Crowd Cow ( It's like crowdsource funding for beef buying.

UrbanDaddy: Your Last-Minute Father’s Day Gift Guide

Single-Malt Cheese, Steak Flights and Hand-Forged Blades.

Pitchbook: Recipe for growth: VCs are more interested in food tech than ever

In the last week or so, two meat startups have brought in new rounds of financing. At first glance, the companies, Crowd Cow and Porter Road, don't seem like the typical recipients of venture capital.

Food Dive: Crowd Cow raises $8M in financing

First launched in 2015, Crowd Cow is a "ranch to table service" that lets consumers order high-quality meat often not found in stores from ranchers and farmers and get it delivered directly to their doorstep.

The Spoon: Crowd Cow Beefs Up with $8M, Adds Ashton Kutcher as Investor

Crowd Cow, the online service that allows consumers to buy craft meat direct from independent farms, announced today that it has raised $8 million in Series A funding.

Food+Tech Connect: House Farm Bill Collapses, Blue Apron Goes Brick-and-Mortar, Rebbl Raises $200M + More

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

News Center: Meat Home Delivery Startup Secures $8 Million In Series A

Crowd Cow, a startup providing door-to-door delivery of small-batch craft meats, raised $8 million in a Series A financing round led by Madrona Venture Group, with new participation from Ashton Kutcher & Guy Oseary’s Sound Ventures. Existing investor Joe Montana of Liquid 2 Ventures also participated in the round.

Techcrunch: Crowd Cow, offering ranch to table meats, picks up $8 million from Madrona, Ashton Kutcher

Before Crowd Cow, five or six families would have to go in together on more than 500 LBs of beef in order to be a compelling customer to these small farms. That means they need a large meat freezer, upfront cash, and all the time and resources necessary to get the product from the farm to the home.

Writing a Story About Us?

Contact us! Our team loves talking with journalists and media to share unique stories. Contact us at For more information on our press kit click here.


Gifting Made Easy


Let them choose just what they want this holiday. Crowd Cow gift cards look great, ship for free, and feature a personalized gift note. For last-minute gifts, check out our convenient e-gift cards. We make it easy to give good food.


Find the Perfect Gift


Give a gift that your friends and family will truly enjoy. We’ve partnered with our farms to create amazing gift boxes that you can feel good about giving.