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Our Story

Our co-founder Ethan went to an upscale grocery store to pick up some steaks and found himself wondering where the meat was from and why it cost so much.

In talking to his friend Joe, they discovered that many of their friends had purchased beef directly from local farms, and had bragged about how great the meat was. But the trouble of finding a good ranch, coordinating payment and pickup, and the idea of having to purchase and store up to a year's worth of beef at once was too much.

There had to be a better way. Ethan suggested they “crowdfund a cow” so that 50 people could each buy a tiny amount of beef directly from a local farm. After a couple of weekends visiting ranches and building a website, Crowd Cow was launched and the first cow was sold in 24 hours.


Crowd Cow’s mission is to allow everyone to discover and enjoy the very best beef from small, independent ranches, and to make the experience convenient and fun.

We are committed to showcasing and celebrating the very best farms and the people who have dedicated their lives to producing healthy, high-quality meat you can trust.

By farm or by cut, it’s easy to explore and shop our high-quality craft beef, pork and chicken.

Kick back knowing that your vacuum-sealed, flash-frozen meat is being shipped directly to your door.

Cook, eat and share the experience with friends and family around the table — and also on social! #crowdcow


We believe that beef should be enjoyed like wine, with an appreciation for the varieties and a deeper knowledge of the source of the food you consume.

A cow’s genetics, how it was raised, and how the meat is cut and prepared are easily as rich a subject as grapes, and are worthy of our attention.


Raising high quality beef in a sustainable way is both time-consuming and expensive. That’s why 84% of beef sold comes from industrialized processes and companies that probably don't want you to know how it reached you.

Crowd Cow puts an end to mystery meat.

We are the only brand in the world that provides direct access to small, independent ranches with the greatest possible level of transparency available anywhere.

And we’re committed to selling it for a fair price so you can explore and enjoy the very best meat that fits into your budget, while supporting the ranchers who bring it to you.


We meet a lot of ranches, but we only work with a select few. Like that scene from Portlandia, it’s important for us to walk the fields with the rancher, to understand their practices in-depth and to taste the meat before we’ll ever feature a ranch on Crowd Cow.

How about Angus from a ranch that's been breeding for marbling and natural immunity since the 70’s? Or the finest Purebred grass-finished Wagyu in the country, raised on a small farm in the San Juan Islands?

We regularly feature both on Crowd Cow and are always enthusiastic when we can discover and showcase outstanding independent farms to our customers.


Crowd Cow helps people explore all that beef offers, and facilitates a more direct connection with its source.

We're first and foremost a community that's passionate about high quality, nutritious and delicious food.

Selling beef just happens to be how we pay the bills.


We’ve been close friends for over 15 years and have worked together on many creative projects and companies.

Previously Ethan was the co-founder of Urbanspoon, and Joe headed the in-house startup incubator for Madrona Venture Group.

It's a pleasure building Crowd Cow to reflect our shared passions and values: high quality, healthy food, creating delightful customer experiences, creativity and a belief that customers should be treated like family, with honesty and respect.