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Press Release: Crowd Cow Hires Michelle Newbery as CFO and Kathryn Ficarra as Head of Marketing

By Jon Whitely

Crowd Cow, the marketplace for craft meat, has hired Michelle Newbery as chief financial officer and Kathryn Ficarra as head of marketing. Newbery and Ficarra will help Crowd Cow scale its rapidly-growing farm-to-table model and streamline its new marketplace model.

“Our mission of helping people find the highest quality craft meats straight from the farm really resonates with consumers, but we still have work to do,” said Crowd Cow co-founder Joe Heitzeberg. “Michelle and Kathryn will help us amplify the message that meat from independent farmers tastes better and helps feed the world without damaging it. We want to end the era of mystery meat!”

Michelle Newbery comes to Crowd Cow from Lowe’s Companies, where she had a variety of  roles including director of corporate accounting, COO and CFO for and president of The Mine. Newbery has experience with ecommerce, consumer, retail and lifestyle brands and a track record of driving sales and profitability. Her interests and skills lie in leading organizations through times of rapid growth and change at both startup enterprises as well as at publicly traded Fortune 500 companies.

“I’m excited to join such a talented and passionate team that is ready to take farm-to-table to the next level by empowering consumers to virtually shop by farm so they have confidence in the food they select for themselves and their families,” said Newbery. “We have a model that’s well positioned to scale and disrupt the industry, while improving the quality of food available to consumers across the country.”

Kathryn Ficarra comes to Crowd Cow most recently from Big Fish Games, where she held a variety of marketing roles, most recently as VP of Advertising, running the organic marketing team. She will lead Crowd Cow in scaling new user acquisition channels as well as running ancillary marketing initiatives targeted for growth.

“I’m excited to be a part of this movement, providing unparalleled taste in these hard to find varieties of craft meat,” said Ficarra. “We’re leaning in on education around the importance of a healthy, sustainable lifestyle. In connecting our consumers to our farmers, it’s a win-win.”

About Crowd Cow
Crowd Cow, the marketplace for craft meat, delivers the best tasting meats from a known source to your doorstep. We've partnered with more than 100 U.S. farmers and explored the farthest reaches of the world to build the most extensive and selective network of independent farmers who provide exclusive, quality meat while implementing sustainable farming practices. We find everything from grass-fed beef raised on local farms, to more exotic options like Kagoshima A5 Wagyu from Japan. Based in Seattle, Crowd Cow recently announced $8 million in Series A funding, and our investors range from Madrona Venture Group to Joe Montana and Ashton Kutcher. Crowd Cow was named Startup of the Year in 2018 by GeekWire.

For more information or to place an order, visit To be added to Crowd Cow's press release distribution list, email us.Crowd Cow Press Requests: Jon Whitely,

Crowd Cow CFO Michelle Newbery
Crowd Cow Head of Marketing Kathryn Ficarra

How many times in your career do you have the chance to create a ubiquitous consumer brand, build an entirely new supply chain, and change a big part of the food system? Visit Crowd Cow Jobs

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We believe in creating a meaningful connection between you and the food you eat. Taste, transparency and convenience shouldn’t be mutually exclusive. This has been our founding belief since we started in 2015, and it continues to be the force that drives us.
300,000+ happy customers
3000 tons of styrofoam saved with our fully compostable insulation
Over 2 million boxes shipped