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Royal Ranch Farms
Sustainable Excellence
From Family Roots to a 5,000-Acre Royal Ranch
Explore the Farm
Humane Care for Better Beef
It all comes down to ethical care, Royal Ranch's secret to creating that unforgettable melt-in-your-mouth beef. Thriving naturally, without artificial hormones or unnecessary antibiotics while living in a low-stress, harmonious environment, they develop the distinct marbling that makes their beef truly exceptional.
Raised & Grazed with Love
Royal Ranch Cattle are born and nurtured on fertile land under a modest climate, and personally tended to by the Allred family from birth. They enjoy a diet that's 90% homegrown, carefully tailored to their unique biology, with nutrient-rich local crops, grains, and vegetables. This diverse, high-quality diet guarantees marbling perfection throughout their lifetime, resulting in unrivaled texture, tenderness, and flavor.
Farm Transparency
Austin and his wife Camille acknowledged the existing disconnect between the farm, the consumer, and all aspects of the food production process. Driven by their desire to offer customers a genuine understanding of their food's origins, they founded FarmTracer — a comprehensive farm transparency system. This platform empowers consumers to learn more about their food choices, from the farm's location and the animals' diet to the product's carbon footprint. By simply scanning the QR code on the packaging, customers gain access to a wealth of information, ensuring complete transparency and traceability.