Co-founder Ethan went to an upscale grocery store to pick up some steaks and found himself wondering where the meat was from and why it cost so much.
In talking to his friend Joe, they discovered that many of their friends had purchased beef directly from local farms, and had bragged about how great the meat was. But the trouble of finding a good ranch, coordinating payment and pickup and the idea of having to purchase and store up to a year's worth of beef at once was too much.
There had to be a better way. Ethan suggested they “crowdfund a cow” so that 50 people could each buy a tiny amount of beef directly from a local farm. After a couple of weekends visiting ranches and building a website, Crowd Cow was launched and the first cow was sold in 24 hours.
Crowd Cow’s mission is to allow everyone to discover and enjoy the very best beef from small, independent ranches and to make the experience convenient and fun.
Crowd Cow is committed to showcasing and celebrating very best farms and the people who have dedicated their lives to producing healthy, high-quality meat you can trust.
Crowd Cow lets you buy a cow with friends. Claim a share, rally your friends, tip the cow and become a “steak holder”.
Crowd Cow lets you buy the exact cuts and quantity you want direct from a farm with the ease of ordering online, delivered straight to your door.
We believe that beef should be enjoyed like wine, with an appreciation for the varieties and a deeper knowledge of the source of the food you consume.
A cow’s genetics, how it was raised, and how the meat is cut and prepared are easily as rich a subject as grapes, and are worthy of our attention.
Raising high quality beef in a sustainable way is both time-consuming and expensive. That’s why 84% of beef sold comes from industrialized processes and companies that probably don't want you to know how it reached you.
Crowd Cow puts an end to mystery meat.
Crowd Cow is the only brand in the world that provides direct access to small, independent ranches with the greatest possible level of transparency available anywhere.
And we’re committed to selling beef for a fair price so you can explore and enjoy the very best beef, support the ranchers who bring it to you and never overpay again.
We meet a lot of ranches, but we only work with a select few. Like that scene from Portlandia, it’s important for us to walk the fields with the rancher, to understand their practices in-depth and to taste the meat before we’ll ever feature a ranch on Crowd Cow.
How about Angus from a ranch that's been breeding for marbling and natural immunity since the 70’s? Or the finest Purebred grass-finished Wagyu in the country, raised on a small farm in the San Juan Islands?
We regularly feature both on Crowd Cow and are always enthusiastic when we can discover and showcase outstanding independent farms to our customers.
Crowd Cow helps people explore all that beef offers, and facilitates a more direct connection with its source.
We're first and foremost a community that's passionate about high quality, nutritious and delicious food.
Selling beef just happens to be how we pay the bills.
We’ve been close friends for over 15 years and have worked together on many creative projects and companies.
Previously Ethan was the co-founder of Urbanspoon, and Joe headed the in-house startup incubator for Madrona Venture Group.
It's a pleasure building Crowd Cow to reflect our shared passions and values: high quality, healthy food, creating delightful customer experiences, creativity and a belief that customers should be treated like family, with honesty and respect.