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Born from France’s renowned Label Rouge program and raised exclusively in the U.S. by Joyce Farms, this heirloom chicken is slow-grown on open pastures for unmatched flavor and tenderness. With juicy, succulent meat and golden, paper-thin skin prized by Michelin chefs, Poulet Rouge® sets the gold standard for what chicken should taste like.
Poulet Rouge® comes from France’s legendary Label Rouge program, the gold standard for poultry bred for flavor, not efficiency. Joyce Farms is the only U.S. producer raising this authentic heritage bird, bringing a tradition of excellence from French farms to American tables.
Unlike industrial chicken that grows in just six weeks, Poulet Rouge® takes 80 days to reach its natural size. That extra time creates juicier meat, delicate marbling, and the bird’s signature paper-thin, crisping skin. At Joyce Farms, every step proves that flavor takes time.
Celebrated by top chefs like Jim Noble and Atimo Dimeo, Poulet Rouge® has earned its place on Michelin-starred menus across the U.S. Known for its succulence, rich flavor, and golden crisp skin, it’s the bird chefs trust — and now, the bird you can bring home.
