“My most-ordered steak.”
✓Joe invited you: $50 off applied to your first order.
A VIP invitation
Joe saved
you a seat.
Welcome to Crowd Cow. These are the cuts I’d put on your table, plus $50 toward your first order.
$50 offyour first order of $175 or more
Shop Joe’s Picks
Applied automatically at checkout. New customers only.
From the co-founder
“I started Crowd Cow so you could know the farm behind every steak. Then we went after the best beef we could find, from Montana ranches to Japan. Beef is every bit as rich and varied as wine, so taste your way through my picks.”
Joe Heitzeberg
Co-founder & Chairman, Crowd Cow
- Farms we nameEvery cut tells you exactly which farm raised it.
- Delivered frozenPacked with dry ice and shipped straight to your door.
- Cooked here firstOur team tests everything in our own kitchens.
Founder picks
Joe’s Picks
Favorites I’d serve any guest, from my go-to ribeye to Japanese A5 Wagyu.
“On my table 15 times and counting.”
Hokkaido Wagyu
Subscribable
$55.11
Japanese A5 Wagyu Petite Striploin Steak
“Japanese A5. I keep a few on hand.”
“Sweet, snappy Alaskan crab legs.”
Pasture Raised
Subscribable
$65.13
Dry-Aged Kansas City Strip Steak
“Our best-selling dry-aged steak.”
“A mild fillet for a fast weeknight.”
“My everyday Wagyu. 19 orders so far.”
“Bone-in rib steak, on repeat since 2019.”
Sold Out!
Pasture Raised
$36.80
$46.00
Heritage Boneless Pork Butt Roast
“Forgiving, versatile and dead simple.”
“Heritage pork. There’s no going back.”
Cook with confidence
Before you fire up the stove
My take on Wagyu, steak and pork butt.
Sourcing Wagyu from Japan
The world’s rarest beef: Olive Wagyu
Fewer than 2,200 Olive Wagyu cattle exist. We brought the first to the U.S. in 2018.
Read Joe’s story
Straight from the freezer
Cook your steak from frozen
Skip the thaw. Sear it hard, then finish it in a 275°F oven.
Read the guide
Wagyu, decoded
Myths & facts: Japanese and American Wagyu
Six myths, from “American Kobe” to cattle that get beer and massages.
Read the post
Low and slow
Pork butt 101
Pork butt comes from the shoulder. A 2-pound roast takes an hour at 325°F.
Read Joe’s guide
How does the $50 work?
It’s applied automatically at checkout on your first order of $175 or more in products, before credits and taxes. Nothing to enter.
Who qualifies?
New Crowd Cow customers placing their first order. One offer per customer. Not valid on gift cards.
Do I need a membership?
No. Order what you like, once or as often as you like.
How does it arrive?
Packed frozen with dry ice and shipped directly to your door.
Offer valid on a first order of $175 or more in products, before credits and taxes. New customers only. Not valid on gift cards.