We sourced the Three Bone Prime Rib Roast from Royal Ranch Farms for its unparalleled flavor and commitment to sustainable practices. Austin Allred and his family raise their cattle in a low-stress environment, focusing on a 90% homegrown diet that enhances marbling and overall meat quality. This exceptional roast embodies ethical farming and rich heritage, guaranteeing a melt-in-your-mouth experience while supporting carbon-neutral farming. Taste the difference of well cared for cattle!