Blog posts tagged 'Traceability':


Why is it important to know where your food comes from?

February 21st by Joe Heitzeberg • Read 321 times • 1 min read

Ask anyone “if” it’s important to know where the food you eat comes from, and nearly everyone will say yes. Ask them “why, exactly?” and even the most discerning eaters will struggle to give precise answers. I think it’s important to start a dialogue about this topic, so it’s a question I’ll be asking everyone we interview on our forthcoming podcast, “Let's Meat Up.” As the Co-founder and CEO of Crowd Cow, I’m uncovering answers to the...

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Why I no longer pay attention to labels like “organic”

February 5th by Joe Heitzeberg • Read 794 times • 3 min read

It may shock some people, but I no longer pay attention to labels on meat products. For years, I’ve traveled the country meeting with chefs and farmers in search of the world’s best craft meat, and over and over I hear that labels and certifications aren't meaningful or helpful, and can be abused to misrepresent the truth. The “organic” label is a good example. Thanks to the rising popularity of “grass-fed, grass-finished” and “organic” beef,...

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Japan's 100% Traceability

July 7th, 2017 by Joe Heitzeberg • Read 3,954 times • 2 min read

Japanese consumers enjoy a level of traceability that's almost unrivaled across the world. Any piece of beef in a Japanese retail store can be traced backward through the course of its product chain all the way back to the producer, and then even beyond -- to the individual animal on the farm. The way it works is this: You walk into any given store in Japan. You pick up a package of beef, spot the clearly-marked tracking number. You enter it...

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