This lineup delivers bold, clean flavor and peak-season quality. Led by vibrant Copper River Sockeye flash-frozen at harvest, and rounded out by premium Alaskan seafood selected for taste and variety.

Every Sena Sea product comes from their family-run operation, led by fifth-generation fisherman Rich Wheeler and his wife Sena. Harvested from Alaska’s Copper River and processed at their custom facility in Cordova, this seafood is handled with care at every step.

This is the first time we’re offering Copper River Sockeye in a full-side fillet – available in limited quantities from the 2025 harvest. This visually stunning centerpiece is joined by a selection of new wild-caught Sena Sea favorites, bringing the best of Alaskan seafood to your summer feast.

Unless you’re pulling it off the dock yourself, the chance that you’re eating fish that has never been frozen is extremely rare. Most fresh fish these days is previously frozen at some point and then thawed by the time it hits the shelf. Freezing fish up front pauses it at peak freshness which maintains the quality of the product. If it’s frozen properly, like how Rich and Sena Sea do it, it actually preserves the quality of the product better than 99% of the “fresh” product on the market today.