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The Essence of Crowd Cow: Kevin's BBQ Joints talks with CEO Joe Heitzeberg

CEO Joe Heitzeberg sits down with Kevin's BBQ Joints to talk Wagyu, Piedmontese, and how Crowd Cow came to be.

38m 57s

Re-posted with permission from Kevin's BBQ Joints.

CEO Joe Heitzeberg joins Kevin for a wide-ranging conversation: a day in the life running Crowd Cow, a trip to Austin to barbecue A5 Wagyu brisket with La Barbecue and Kreuz Market, Joe's years in Japan, and why knowing where your meat comes from changes everything.

They also cover the origins of Crowd Cow, how Joe and co-founder Ethan Lowry got started, and the case for Piedmontese cattle.

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