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Blog posts tagged 'Sustainability':


Salmon Raised Right: My Visit to Frøya, Norway

February 12th by Joe Heitzeberg • Read 3,004 times • 3 min read

In January, I visited the remote island of Frøya in western Norway: population 4,962. It was a many-hours drive from anywhere, just off the coast and beyond the protection of the fjords — home of the PrimeWaters salmon we now offer. It’s salmon raised right, without antibiotics or growth hormones, and, in my opinion, in one of the most sustainable ways possible.Salmon prepared at Havheim Restaurant, Hotell FrøyaI’m in love with seafood, and...

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Iwate Wagyu: Japan’s Most Sustainable Wagyu

September 22nd, 2019 by Joe Heitzeberg • Read 984 times • less than one min read

With one of the lowest population densities of any prefecture in Japan, Iwate is known for pristine wilderness, and rugged landscapes featuring majestic cliffs that jut up meters from the ocean shores. Its well-nurtured organic soils produce some of the country’s best rice, apples and of course Wagyu. There are several notable aspects to Iwate’s unique approach to premium Wagyu which has helped it win the National Wagyu Championship 11...

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