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Exploring the World of Craft Meat


Texas BBQ team scoring big with Crowd Cow brisket!

March 14th by Joe Heitzeberg • Read 1,789 times • less than one min read

Our friends at How Ya Derrin' BBQ has been knocking it out of the park on the competitive barbeque circuit with Crowd Cow beef! How Ya Derrin' is made up of Gil Martinez and Benny Rocha, two friends from South Texas who wanted to partner with Crowd Cow because we all share the values of sourcing the highest-quality meats. It made sense for us because Crowd Cow carries the cream of the crop when it comes to high quality beef. -Gil Martinez At...

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Crowd Cow with Beyond Meat and PRE Brands at Expo West

March 14th by Joe Heitzeberg • Read 1,712 times • 1 min read

Last week I was invited to participate on a panel with the CEOs of Beyond Meat and PRE Brands at Natural Products Expo West in Anaheim, an annual trade show in the natural, organic and healthy products industry, bringing together over 80,000 industry professionals and 3,100 exhibits. The panel was called What's Your Beef? Consumer-Driven Innovations in Meat and our moderator, Anubhav Goel, led us through a lively discussion of each company's...

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The Story Behind Olive Wagyu

March 5th by Joe Heitzeberg • Read 5,379 times • 2 min read

What is this “Wagyu” we’re talking about? Let me break it down for you. There are four breeds of “Wagyu” -- Japanese cattle, that is -- that are indigenous to Japan. One of them, Kuroge Washu, is genetically predisposed to high levels of marbling. It’s really hard to get authentic Wagyu 100% from the Kuroge Washu breed directly from Japan. But we didn’t just source authentic Wagyu from this Pacific Rim nation. We sniffed out the rarest of the...

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Press release: Crowd Cow has Japan’s most exquisite steak

February 23rd by Joe Heitzeberg • Read 1,784 times • less than one min read

On February 28, Crowd Cow is offering a limited amount of A5 Wagyu imported directly from Japan. A5 Wagyu contains higher proportions of healthy omega-3 fatty acids than Angus steak and is legendary for umami flavor, filigreed marbling, and fat so soft it melts against your skin. Our A5 Wagyu comes from the Kuroge Washu breed -- one of four native Wagyu breeds in Japan and the only one genetically predisposed to fine-grained intramuscular...

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How small farms benefit from Crowd Cow

February 19th by Joe Heitzeberg • Read 2,118 times • 5 min read

Small producers in this country often face a tough choice: send their cattle off the auction yard for a cut-rate price, or raise the animals to maturity and take on the often overwhelming expense of marketing, logistics and support to sell their beef directly to eaters. The lure of selling direct is great: farmers could earn a higher price per pound for their meat than what they earn through auction. But there are several challenges for a...

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Coming soon! Little Shasta: A grass-finished ranch with deep roots in California

January 25th by Joe Heitzeberg • Read 2,313 times • 1 min read

In 1862, Stan Sears’s family settled in mountainous Siskiyou County, California. More than 150 years later, cows still dot the same original property that his family settled. When Stan Sears graduated from Cal Poly in the sixties with a degree in Animal Sciences, he came straight back to the family ranch, and ramped up efforts to expand the farm's acreage and focus on rotational grazing and land preservation. These days, Stan is all about...

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We're working with a new farm! Burke's Garden Farm, an Amish ranch in "God's Thumbprint"

December 1st, 2017 by Joe Heitzeberg • Read 3,385 times • 1 min read

If you flew over the remote community of Burke’s Garden in a plane, you’d see a valley spread out below you like a crater in the middle of the Appalachian Mountains. Appalachian Trail thru-hikers who come upon it don’t know they’ve stumbled into a place locals call “God’s Thumbprint” -- they just know they’ve happened upon the most beautiful, secluded vista they’ve seen on the trail yet. Much of Burke’s Garden is covered by Burke’s Garden...

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How to Grill Frozen Patties

November 21st, 2017 by Joe Heitzeberg • Read 935 times • less than one min read

You can save time and enjoy perfect hamburgers by grilling frozen patties. There’s no easier way to prepare great hamburgers every time than starting with premium patties and grilling straight from frozen. Prep the Patties Grab the patties right out of your freezer. Cut open the pack and use a sturdy grilling spatula to carefully split them apart. Remove any paper separators. Season the burgers lightly with salt and pepper. Note: thawing for...

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Can I cook frozen steaks without thawing? You can (and you should)!

November 20th, 2017 by Joe Heitzeberg • Read 12,119 times • less than one min read

Wondering whether to let those frozen steaks thaw or cook them straight from frozen? You're not the only one! We get this question a lot. You should cook your steak directly from frozen, every time. It's just better. That's our personal take after preparing countless steaks ourselves -- but don't take our word for it. Cook's Illustrated senior editor Dan Souza did an experiment with 8 frozen New York Strip steaks, cooking half straight from...

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We're working with a new grass-finished farm in the Western Catskills

November 7th, 2017 by Joe Heitzeberg • Read 2,320 times • 1 min read

At Slope Farms in New York’s Western Catskills, Ken and Linda Jaffe are raising 100% grass-fed, grass-finished beef on hilly, ridge-top pastures that like much of the land in New England is ideally suited for grazing healthy and happy cattle. Their farm divides the waters flowing into Deleware and Susquehanna Rivers, and grows a mix of lush grasses during the damp summers and cold winters. Ken farms in a way that allows grassland ecosystems...

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