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Exploring the World of Craft Meat


Press release: Crowd Cow Introduces Pork to Craft Meat Selection

April 23rd, 2018 by Joe Heitzeberg • Read 8,997 times • 2 min read

The small, independent farm marketplace now offers snout-to-tail cuts of pork to its nationwide customer base SEATTLE, WA – April 23, 2018 – Beginning on May 2, Crowd Cow, the company that delivers small-batch craft meats directly to your doorstep, will be expanding their robust line of meats by offering their customers high-quality, independently raised pork not available in stores. The unique marketplace of carefully curated farms empowers...

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Preserving Traditional Soy Sauce Production on Shodoshima

April 13th, 2018 by Joe Heitzeberg • Read 3,242 times • less than one min read

It shouldn't be too suprising to learn that in Japan, soy sauce is used with beef. Afterall, soy sauce is an integral, foundational component of "Washoku," or traditional Japanese cuisine. If you find yourself in Japan's smallest province of Kagawa and venture the 1.5 hour ferry ride to the tiny cow-shaped island of Shodoshima, you will find olive tree groves, artisinal olive oil producers and a handful of Olive-fed Wagyu cattle producers....

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The Ultimate Destination Steak: Olive Wagyu at ICHIGO

April 12th, 2018 by Joe Heitzeberg • Read 9,262 times • 2 min read

A few years ago, Chef Mori was a chef at a Yakiniku House (a traditional Japanese beef grill) in Osaka when he first heard about Olive Wagyu: a rare Wagyu beef produced by feeding inawara rice straw, Italian rye grass, and toasted olive lees to Kuroge Washu cattle. It's only raised by a handful of producers in Japan and originated on a remote island called Shodoshima in Japan's smallest province. It piqued Chef Mori's interest, and would...

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Everything to know about Olive Wagyu (Infographic)

April 10th, 2018 by Joe Heitzeberg • Read 11,990 times • less than one min read

We created a handy infographic to answer all the questions you ever had about Olive Wagyu. Enjoy! You can read more about Olive Wagyu here.

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My meeting with Kagawa Prefecture's Governor

April 3rd, 2018 by Joe Heitzeberg • Read 5,035 times • 1 min read

In October 2017, I met with Kagawa Prefecture's Governor and senior staff. Watch below or check out the transcript of my speech in Japanese, which outlined my journey from living on a farm homestay in Hokkaido 20 years ago to a current milestone: bringing Olive Wagyu from Japan to America. What follows is an explanation of how this came about in the first place. Soonafter we started Crowd Cow, friends and early customers asked, "will you...

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Craft Beef: A Revolution of Small Farms and Big Flavors

March 29th, 2018 by Joe Heitzeberg • Read 7,183 times • less than one min read

When we started Crowd Cow almost 3 years ago, we wanted to experience the "absolutely incredible-tasting" beef from small, family-run farms that our mutual friend had told us about, and to make that accessible to everyone. What we didn't realize at the time, is that beef itself is every bit as diverse, rich and interesting as coffee, wine, chocolate and microbrew. As we met with farmers, butchers, chefs and modern meat enthusiasts, we...

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Olive Wagyu: Bold Umami Flavor and Healthy Fats

March 28th, 2018 by Joe Heitzeberg • Read 11,095 times • 1 min read

If you’re a true steakophile, you might have heard of Kobe beef. But even if you’re extremely in the know when it comes to exquisite steak, you’ve probably never heard of Olive Wagyu. It’s a small-batch variety of steak produced only in the far reaches of Japan’s Kagawa Prefecture, and raised on a diet of caramelized pressed olives. It takes the insane marbling of Japanese beef, delivers even higher-than-normal levels of healthy...

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Texas BBQ team scoring big with Crowd Cow brisket!

March 14th, 2018 by Joe Heitzeberg • Read 4,599 times • less than one min read

Our friends at How Ya Derrin' BBQ has been knocking it out of the park on the competitive barbeque circuit with Crowd Cow beef! How Ya Derrin' is made up of Gil Martinez and Benny Rocha, two friends from South Texas who wanted to partner with Crowd Cow because we all share the values of sourcing the highest-quality meats. It made sense for us because Crowd Cow carries the cream of the crop when it comes to high quality beef. -Gil...

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Crowd Cow with Beyond Meat and PRE Brands at Expo West

March 14th, 2018 by Joe Heitzeberg • Read 5,042 times • 1 min read

Last week I was invited to participate on a panel with the CEOs of Beyond Meat and PRE Brands at Natural Products Expo West in Anaheim, an annual trade show in the natural, organic and healthy products industry, bringing together over 80,000 industry professionals and 3,100 exhibits. The panel was called What's Your Beef? Consumer-Driven Innovations in Meat and our moderator, Anubhav Goel, led us through a lively discussion of each company's...

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The Story Behind Olive Wagyu

March 5th, 2018 by Joe Heitzeberg • Read 61,900 times • 2 min read

What is this “Wagyu” we’re talking about? Let me break it down for you. There are four breeds of “Wagyu” -- Japanese cattle, that is -- that are indigenous to Japan. One of them, Kuroge Washu, is genetically predisposed to high levels of marbling. It’s really hard to get authentic Wagyu 100% from the Kuroge Washu breed directly from Japan. But we didn’t just source authentic Wagyu from this Pacific Rim nation. We sniffed out the rarest of...

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